Meet The Experts
At BIA, we collaborate with a powerhouse of independent coaches and specialists. Each brings their expertise, experience, and unique perspective to the table.
These professionals work in partnership with BIA to help our clients thrive.
Michelle West
Founder/Head Coach
Michelle is best known for her work as a Broadway actress, but her true passion lies in fitness and nutrition. A certified Personal Trainer and Nutrition Coach, Michelle is also an NPC Bikini Competitor with a deep understanding of body composition and performance.
She specializes in helping her athletes break free from the cycle of overtraining and undereating. Through her coaching, clients learn how to fuel their bodies, train with intention, and achieve real, lasting results—without burning out.
Coach Emily
Bia Certified Coach
Coach Emily discovered her passion for building both physical and mental strength in 2019. Since then, she’s trained under some of the industry's most respected mentors and is now making her mark as a powerful force in the coaching world.
Emily specializes in helping her athletes take control of their health through sustainable nutrition, recovery from disordered eating, strength training, and habit-building that lasts. Believing that “we are so much more than a before and after photo,” Emily empowers her clients to build their best selves—from the inside out.
Coach Amber
Bia Certified Coach
Coach Amber is a certified Personal Trainer and Nutrition Coach with over a decade of experience helping women feel stronger, healthier, and more confident in their bodies. With certifications through ACE, ISSA, NASM, and Precision Nutrition, her approach is rooted in science-backed coaching that prioritizes real, lasting results over trends and quick fixes.
Passionate about creating a supportive coaching environment, she’s dedicated to helping women build strength, confidence, and sustainable habits that last.
Matthew Watson
Co-Founder/Operations
Matt is the engine behind BIA’s business operations, development, and media. With a passion for helping people and a commitment to delivering an exceptional client experience, he ensures everything behind the scenes runs seamlessly.
Whether it’s solving problems, coordinating events, or crafting standout visuals, Matt is the go-to for keeping BIA moving forward and performing at its best.
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Disclaimer: Some individuals featured on this page are independent contractors who collaborate with BIA Nutrition. Others are employees of the company. All are united by a shared mission to support our clients with integrity, expertise, and care.